Marketing Lagniappe: Hard to Pronounce, Easy to Understand.

Sunday, January 31. 2010

Posted by Jack Campisi in Marketing at 17:50 | Comments (0) | Trackbacks (0)

Marketing Lagniappe: Hard to Pronounce, Easy to Understand.

Lot’s going on with The Purple Goldfish Project. Stan Phelps is still collecting his 1001 examples of Marketing Lagniappe. (Pronounced lăn-yăp.) That’s the Louisiana word that captures the way companies go above and beyond to make their customers happy and feel appreciated. (Think Baker’s Dozen.)

Well, Stan found two incredibly creative and talented fellows who both write catchy jingles for businesses. They agreed to a “Jingle-Off” and both are available for viewing on the Marketing Lagniappe web site. Check them out and be sure to vote for your favorite.

Lagniappe is the fuel for good word-of-mouth. It’s a great concept to think about and one that more companies would be wise to embrace.
Even if it is hard to pronounce.

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